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The summer season is becoming even hotter for frozen yogurt franchises amidst the current recession. You probably didn’t fail to notice some newly opened frozen yogurt shops in strip malls and shopping centers all over the country.
This craze, maybe we should say its encore, had its kick off in Southern California. The success of some favorite yogurt brands has paved the way for other yogurt franchise openings and they have continued to grow since 2007. People have observed their interest in this product and envisioned how this could be translated into earnings.
Altogether, that is a tidy sum of frozen yogurt franchises. Can you imagine the number of individual representative yogurt shops that are likely to give fresh investors a few sleepless nights? But, maybe the truth that yogurt has contributed a large percentage to the now $12 billion frozen sweets industry might offer some reassurance.
The new craze shows that a lot of franchises are no longer sticking to the franchise models of a couple of well-known yogurt brands, but are trying to popularize the self-serve styles. Besides, the normally more pricey franchise cost, their products are mostly more expensive too.
No matter how popular yogurt desserts are today, at the price of $5 to $7, customers may be hesitant to buy. As an alternative, given the option to pump servings personally, get charged based on the weight (say 30 cents to 50 cents by the ounce; approximately $3 per cup, at times less), and obtain no different selection of toppings, they’d surrender the elaborate d?cor and brand name in no time at all.
Self-serve franchises still require people on the job. It means you’ll need only a few people. It makes sense to hire a few people on your staff to guarantee that hygiene as well as order is maintained. This is one of the major points in a franchise business model that will either make or break the business.
As it happens, competition is stiff. The yogurt company frozen yogurt appliance is thriving and every person wants one. Only time will determine who’ll survive in this business.
An important factor to take into consideration in operating a compelling frozen yogurt franchise would be to find a place that does not have its own yogurt shop yet. With the many franchise yogurt shops out there, you need to think of ways in terms of uniqueness, accessibility, and the varieties you can offer that other regular dealers can’t.